The Culture Effect

Mackage fall 2024 luxury sports josko gvardiol

The Culture Effect

The Mackage guide to securing effective athlete partnerships

By Zofia Zwieglinska

Oct 14, 2024

Currently working wth Croatian footballer Joško Gvardiol, Mackage takes an authentic, long-term approach to athlete partnerships, which plays into its contract negotiations.

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Virtual February 4, 2026
Glossy+ Health & Wellness Trends Town Hall
Brand executives will come together to discuss their current challenges and best practices when it comes to keeping up in the health and wellness space.
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Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
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Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.