The Culture Effect

The Culture Effect

With a new partnership with Charli XCX, K18 pounces on brat summer

By Emily Jensen

Aug 19, 2024

With August underway, the end of summer is on the horizon. But "brat summer"? It’s far from over. Or at least that’s what hair-care brand K18 is betting on.

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Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
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Virtual November 13, 2025
The Future of Commerce
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Virtual November 17, 2025
Glossy+ AI Commerce Strategies Town Hall
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