Personalization & Service

Sephora is the first retail partner for Proven, which launched in 2019 with a trio of a cleanser, an SPF daytime moisturizer and a night cream for $199.70, or $129.99 with a subscription. It has since expanded to daytime and nighttime eye creams. The trio will be sold through Sephora for a lower price, at $169.99 — or $129.99 with a subscription, as usual. At the outset, Proven will sell through Sephora.com before expanding to the retailer's brick-and-mortar stores in fall 2023.