Personalization & Service

The new consumer journey, according to the CMO of Assembly

By MiQ

Nov 20, 2025

Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. […]

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