New Business Models

When Max Bittner, former CEO of e-commerce company Lazada Group, was appointed CEO of French luxury resale platform Vestiaire Collective, one of his first priorities was changing the company’s commission structure to lower the percentage that the company takes from all sales, dropping them by an average of 10% across the company’s various price brackets. For Bittner, it was the first step in his overarching vision for the company, which will see Vestiaire focusing on audience growth above all else.