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Beauty & Wellness Briefing: L’Oréal-owned Thayers makes a bid to be edgier at X Games

By Emma Sandler

Jul 25, 2023

Between July 21-23, Thayers Natural Remedies was a main sponsor of X Games, an annual action sports competition for disciplines like skateboarding, motocross and BMX. It was the first time Thayers participated, and it was the only beauty brand at X Games.

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