Marketing Playbook

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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

By Catherine Wolf and Li Lu

Aug 26, 2025

The fourth installment of Glossy’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Podcasts See More

The Glossy Beauty Podcast
The beauty gifts teens want for the holidays
Dec 4, 2025
The Glossy Beauty Podcast
Special Crossover Episode: The Shopper’s Black Friday Playbook
Nov 27, 2025
Fashion
Glossy Podcast: Inside the rise of the Ralph Lauren Christmas trend
Nov 21, 2025

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11
Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.