Marketing Playbook

instagram shops

Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform – from Instagram to X

By Dania Gutierrez

Oct 30, 2023

This installment of our CMO Strategies series featuring social media, hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.

Podcasts See More

The Glossy Beauty Podcast
How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic
Sep 24, 2026
The Glossy Fashion Podcast
Glossy Podcast: 6 new things we saw at NYFW
Sep 18, 2026
The Glossy Beauty Podcast
How to win Allure’s best of beauty awards with editor-in-chief Jessica Cruel
Sep 17, 2026

Go to Podcasts page

Events See more

14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.