Loyalty & Community

Investing in brand marketing in the hopes of driving organic growth and sales, and maybe even going viral, has become a top priority for brands. But how can a company stand out in a saturated market without paying for views? What roles must they fill internally to sustain organic growth? If authenticity is the goal, what is the best practice for approaching social media’s increasingly polarizing topics? And do all brands really need to be on TikTok? Today’s Confessions subject has big opinions about all of these topics which she’s honed over a career working with digital-native brands.