Loyalty & Community

When Nir and Shay Kadosh founded Amika in 2007, the hair-care landscape had little room for indie brands as big players and drugstore brands dominated the category. Since then, prestige and indie hair-care has exploded to capitalize on the gap between professional quality and consumer-facing appeal. Speaking at a Glossy-led panel and executive roundtable, Amika shared how it has remained ahead of the game.