Expansion Strategies

Expansion Strategies

Why owning product formulas is a secret to brand growth, funding and a successful exit strategy in beauty

By Lexy Lebsack

Nov 13, 2023

The founders of Black Girl Sunscreen, Crown Affair and more weigh in on the pros and cons of beauty product formulation ownership.

Podcasts See More

Fashion Week
NYFW Podcast: Collina Strada’s Hillary Taymour on runway value and independent brand survival
Sep 12, 2025
The Glossy Beauty Podcast
L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news
Sep 11, 2025
The Glossy Fashion Podcast
Glossy Podcast: Kicking off New York Fashion Week with a look at what’s to come this week
Sep 11, 2025

Go to Podcasts page

Events See more

18
Sep

Virtual September 18, 2025
Glossy+ The Beauty Debrief
Come together on September 18 at 1p.m. ET for a consultative rundown by Glossy’s beauty reporting team of the latest need-to-know beauty business trends. Event is member-only, subscribe to attend.
22
Oct

Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.