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Though Amazon is setting its sights on the premium beauty category, the e-commerce company is still a go-to destination for mass, indie and value beauty brands.
According to market research company Envision Horizons, beauty sales at Amazon were up 71% year-over-year in July 2023 and are expected to see ongoing growth within the next year. Thanks to the company adding a second bi-annual Prime Day, providing quick and reliable shipping, and maintaining a large shopper base, Amazon has cemented a strong position among beauty retailers.
To trial the e-tailer’s beauty offerings, consider checking out its beauty best sellers. As described by Amazon, the “best sellers” label “indicates how a product is selling in the Amazon store compared to other products listed in the same category.” Among best-selling beauty products are viral products like Mielle’s Rosemary Organic Hair Oil, Samnyte’s Hair Wax Stick and E.l.f.’s Power Grip Primer, all selling for under $10.
See below for Glossy’s picks of best-selling beauty products on Amazon that are affordable year-round.
$14.99
$8.00
This equally-as-popular alternative is a dupe for Milk's Hydro Grip Gripping Primer.
$13.59
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