Research

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CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior
Aug 6, 2024
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Research Briefing: New brick-and-mortar shops open in Paris for the Summer Olympics
Aug 1, 2024
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Research Briefing: Reported earnings for LVMH and Kering indicate troubled waters for luxury markets
Jul 25, 2024
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Research Briefing: Display ads on sites like Amazon drive brand awareness and customer engagement
Jul 18, 2024
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CMO Strategies: A guide to display ads — benefits, obstacles and trends
Jul 17, 2024
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Research Briefing: Saks-Neiman deal set to usher in new era of department store shopping
Jul 11, 2024
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Research Briefing: Vogue FLOTUS covers during election years prompt more searches
Jul 4, 2024
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Research Briefing: Clothing brands offer steeper Fourth of July discounts than beauty brands this year
Jun 27, 2024
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CMO Strategies: Taking advantage of the growing retail media opportunity, from Amazon to eBay
Jun 20, 2024
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Research Briefing: Marketers ramp up their use of retail media networks
Jun 20, 2024