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Research

Revolve generative ai campaign
Glossy+ Research: Marketers’ AI use rises, but tech skills stall

As AI technology evolves and becomes more complex, many marketers say training employees on how to best use AI tools lags behind overall adoption.

May 18, 2026
  • Fashion shopping and search AI agents
    Member Exclusive
    Glossy+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
    May 11, 2026
  • Luxury fashion’s AI marketing experiments hit a turning point
    Member Exclusive
    Glossy+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
    May 6, 2026
  • Member Exclusive
    Glossy+ Research: Expectations around AI are straining brand-agency relationships
    Apr 20, 2026
  • Member Exclusive
    Retailers are taking a more complex approach to loyalty
    Mar 9, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
    Jan 7, 2026
  • Member Exclusive
    Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform
    Jan 6, 2026
  • Member Exclusive
    Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies
    Oct 1, 2025
  • Member Exclusive
    CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
    Aug 26, 2025
  • Member Exclusive
    Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers
    Aug 25, 2025
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