By Suzanne Zuckerman. This story was originally published in WorkLife, our sibling publication. The office is dead. Long live the office.  Last week, New York City real estate blog Curbed ran the headline, “The Office is Half-Dead,” summing up all the confusing, conflicting news about whether the RTO push is ramping up or stalling out. How can...

As blue-check influencers wonder about what Elon Musk's paid verification model will mean to them, the growing beauty Twitter community is reacting.

Consumers’ number one reason for engaging with luxury content on TikTok is to be entertained, and recent studies back that up. But are luxury brands delivering the entertainment that TikTok audiences crave? And who has a leg up on TikTok strategies and market share in 2022? What is certain is...

Alo has also been the "official wellness partner" for NYFW since September 2021. September 10 was the first time the brand presented a collection of its own.

Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year. 

On May 5, Lush launched its first-ever podcast, titled “The Sound Bath: Conversations That Cleanse,” hosted by blues poet and storyteller Aja Monet. Podcast episodes are published bi-weekly, and Lush encourages listeners to tune into the podcast while taking a bath. The company quit Instagram, Facebook, TikTok and Snapchat in...

Whitespace initially soft-launched during the February Beijing Olympics and debuted formally Monday with new clothing and gear. While the connection to the name partly stems from White’s surname, he also wanted it to express the sense of endless possibilities and creativity.

This story was originally published in Modern Retail, our sibling publication. Direct-to-consumer supplement brand Rae Wellness may have only been around since 2019, but the company’s products can already be found at thousands of brick-and-mortar stores. In total, Rae Wellness products can be found at 7,500 physical stores nationwide. Just months...

Katie Sturino's Megababe is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.

The first installment of Glossy+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

Peyton List is well aware that celebrity beauty brands are launching more frequently than ever, but, she said, there weren't as many when she started working on Pley Beauty over two years ago. List founded the brand, which launched direct-to-consumer on Wednesday, with Creative Beauty. the new incubator created in partnership...