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For each brand, an owned resale channel represents something different. For some brands, resale is a money-making channel that’s profitable and prominently marketed. But for others, resale could be a customer acquisition tool, a way to increase the lifetime value of existing customers or of meeting sustainability goals.

This week, we talk through the highlights of Copenhagen's Global Fashion Summit, the factors driving Omega's second price increase within the year and the interesting new experiment by Japan Airlines allowing travelers to rent clothes versus pack them.

Coach is not the only brand that has leaned on Lil Nas X to connect with a like-minded Gen Z. For one, Vogue enlisted him to perform on its first-of-its-kind Vogue World runway, on Monday. In August, he was appointed a YSL Beauty ambassador. And he’s represented brands including Versace...

Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z, the rise of social media has decentralized and democratized beauty.  As an industry concept particular to this generation, beauty isn’t just about looks; it’s about what people do — and why. Beauty is purpose. It’s multifaceted and...

Since the start of the pandemic, health and wellness have come to the forefront of consumers’ minds, driving changes to longstanding behaviors. In sync, a variety of brands with a wellness slant and accessible supply chain have been popping up, increasing competition in the market. Now, established health and wellness...

Since the start of 2020, designers at leading fashion companies have been leaving their posts to increasingly flex their creativity, prioritize sustainability, establish autonomy and take advantage of opportunities to collaborate. For some, that’s meant starting a brand of their own. Meanwhile, others have moved on to younger brands with...

Last week, a series of regulations and rulings from authorities in Europe and the U.S. showed where fashion is heading.

This year's halftime show featured Usher wearing designs by Ib Kamara’s Off-White, among other popular fashion brands, but it wasn't the event's only fashion moment.

“Greenwashing is really about marketing, which is why it's particularly strong in the fashion industry,” said George Harding Rolls, campaign lead at advocacy organization Actions Speak Louder. “We've all become very concerned about the climate crisis and other environmental and social sustainability issues. The fashion industry has seen that as...

Marketing a fashion show has never been more important. So, at Paris Fashion Week, which wrapped on Wednesday, 108 brands vied for attention from brands, buyers and the public on social media and beyond. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as...

Google Glass is remembered by many fashion fans as a sci-fi-like accessory that made a gimmicky appearance on a 2012 Diane von Furstenberg runway. But fashion shouldn’t be as quick to dismiss the next iteration of smart glasses. That's because multimodal AI is taking them to the next level.