Because people are increasingly buying physical versions of digital fashions found on Roblox, Roblox will soon allow users to buy both digital and physical items within the Roblox platform through integrated commerce.
Since landing at TikTok two years ago, Kristina Karassoulis, head of luxury partnerships, has seen the way brands have changed their approach to the platform. Namely, they're now adding value by digging into entertainment to connect with the consumer. Luxury fashion companies like Gucci and Burberry are winning the TikTok...
In an era where a brand's message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing.
NFC tag technology for fashion has come a long way since its initial implementation by Adidas in its sneakers in 2014. In 2023, brands are being challenged to build out the digital experience around NFC tag integration to make it worthwhile, or they face a sunk cost.
To bring the campaign to life on social media, Starface tapped 'it' girl Devon Lee Carlson, a fashion influencer, model and co-founder of iPhone accessories brand Wildflower Cases. Carlson led the campaign as the face of the brand, and as explained by Erika Priestley, CMO at Starface, she plays the role...
With the launch of TikTok Collective and the new “speed-dating” style events in the four fashion capitals, the social media platform is focusing on creators to offer unique content opportunities for brands.
To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options.
On Wednesday, Pacsun launched its second Roblox activation, in collaboration with metaverse developer The Gang. The building tycoon, the most popular format on Roblox, is the first ever to come from a fashion brand.
In August, Tapestry, Inc. announced its $8.5 billion acquisition of Capri Holdings Limited, expanding its brand portfolio beyond Coach, Kate Spade and Stuart Weitzman to also include Michael Kors, Jimmy Choo and Versace. The merger was led by Tapestry CEO Joanne C. Crevoiserat, who had only landed in her role...
In this edition of the Glossy+ Research Briefing, we dive into Beyoncé’s new hair-care brand launch and examine how other celebrity beauty brands have seen rapid sales growth in the last year.
Though Shark Beauty's tagline is "For all hairkind," for its Coachella activation, it tapped a specific demographic — young moms. For the festival, it flew eight young mom-influencers to Palm Springs where it hosted them at a house in Palm Springs, including Mayci Neely (1.3 million followers on TikTok), Bobbi...
Instagram’s parent company, Meta, cut NFTs from its offering on March 13, as part of the company’s wider cutbacks to focus on profitability. Whether that will have an impact on fashion depends on the company.