Lottie London and Estée Lauder are among the brands entering the metaverse via Decentraland.

On the heels of its 40th anniversary, natural skin-care brand Derma E is updating its brand messaging and select packaging to appeal to younger consumers.

Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram Yarbro, who told us how mega-influencers like himself successfully collaborate with brands on social media.

"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast,...

Kyle Leahy, Glossier's first CEO after its founder Emily Weiss vacated the role in May 2022, has had a busy first year-and-a-half in the job. She brought the brand into wholesale for the first time. brokering its partnership with Sephora, which has been a great success. She's also continued the brand's...

In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble co-founder and CEO Jun Young "Jordan" Lim discuss the future of the brand-influencer deal.

In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble co-founder and CEO Jun Young "Jordan" Lim discuss the future of the brand-influencer deal.

The Apostle team estimates that, in the U.S., the men’s grooming market is worth $22 billion, citing its own research that men spend an average of $29 per month on beauty and grooming products. And yet, makeup has not taken a mainstream foothold in the American male populace.

Sally Beauty has intentionally built itself as a place for the DIY hair-dye user and beauty maven. With this in mind, the company is expanding its DIY content starting in April, catering to everyone from beginners to expert "DIYers," as the retailer calls its customers. It also plans to launch...

Despite only hosting its first brand trip in February 2023, Glow Recipe has managed to build a strong community. At the Glossy E-Commerce Summit, Lee discussed how Glow Recipe’s community-building initiatives, like its Dew You campaign, have created loyal customers.

Since launching DedCool in 2016 with a self-investment of $10,000, Chaz has made her brand one to watch. In August 2022, Dedcool expanded to Sephora stores and its e-commerce channels and introduced three new product categories, including air fresheners, candles and laundry detergent. The latter, Chaz told Glossy, now drives...

Much like SPACs, IPOs and private equity buyouts, majority-stake acquisitions serve as one of many exit approaches for founders and owners. Majority-owned stakes specifically serve to mitigate risks while also affording conglomerates the chance to get a foot in the door earlier in a brand’s lifecycle.