In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

Since 2014, L’Oréal USA has worked with Pinterest on a handful of content marketing initiatives, but in recent years that partnership has expanded into new territory, such as helping to launch new features. The impact of those partnerships resulted in increased traffic, sales and earned media value for its brands,...

Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert. She launched her viral rotating curling iron, the original Beachwaver, on QVC in 2012 and, thanks to fanfare, appeared on the network 50 times that first year. Fast forward to 2024 and her knack for connecting with...

In this edition of the Glossy+ Research Briefing, we take a look at marketers’ current TikTok investments, despite the threat of a potential ban in the U.S. 

What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company's trajectory for years to come? During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara...

In October 2023, 24-year-old Julia Huynh (1 million followers on TikTok, 248,000 on Instagram) posted a TikTok announcing a quest for a "hoodie that hoodies."

If you're planning to check out "Barbie" this week, it's only fitting that you dress for the occasion. And with so many brands capitalizing on the Barbiecore trend, the clothing, beauty and accessories options are seemingly endless.