The mass beauty space is going through fundamental transitions across various retailers. With clean and natural beauty serving as tablestakes for the beauty industry, brands like Yes To have to supercharge their efforts to stand out among buzzier new brands.

Shop-in-shops have proliferated in recent years as retailers have sought to draw in new customers and get the most out of their brick-and-mortar fleets. Brands, meanwhile, have seized on the strategy as an affordable way to gain a foothold in physical retail and raise awareness beyond their existing base. But, for...

After Target received criticism for its 2021 Pride collection, the company revamped its Pride products this year. Target hired seven indie LGBTQ+ artists to contribute to the collection.

This year’s picks spotlight the importance of responding to the times. The successful programs that launched served as the bright spots that beauty and fashion could offer during months of quarantine and social unrest. 

U.S. holiday retail sales will grow less than 1% to $1.01 trillion. Furthermore, brick-and-mortar sales will decline by 4.7% while e-commerce sales will jump to 36% and ultimately account for 19% of total retail sales. 

While Instagram and YouTube are generally regarded as top beauty platforms, the skin-care conversation has taken off on Twitter.

Knowing the power of tapping into pop culture, fashion brands from Hill House to Balmain increasingly sought out Netflix this year and inked strategic, product-focused partnerships centered on the platform's buzziest shows.

Ami Colé earned great buzz ahead of its June launch. That was not only because N'Diaye-Mbaye is a L'Oréal and Glossier alum, but also because it promised to be the no-makeup makeup brand that brown and Black customers have wanted.

Launched February 16 with $4 million in investment from major entertainment figures including Guy Oseary and Ashton Kutcher, Uni features a closed-loop system.

Starface has tapped college football player Kayvon Thibodeaux, who is projected to be a top pick for the 2022 NFL draft. The 21-year-old is a recent alumnus of the University of Oregon, where he played for the Oregon Ducks. He is now also a shareholder in Starface, which launched in...

As the lines blur between beauty and a wide range of industries including personal care, wellness and nutrition, home decor is next on the list for a beauty industry makeover. 

The approach Dae took to launching its wave spray followed what the team learned from its 3-in-1 styling cream launch in March. The multi-prong strategy consisted of leading with influencers, taking part in like-minded brand collaborations, hosting an in-person influencer meetup with Fillerup Clark, investing in traditional digital media and...