Like celebrities, bloggers and influencers before them, podcast hosts are hoping to put their stamp on the beauty category. On April 7, Lauryn Bosstick of The Skinny Confidential podcast will debut her Skinny Confidential-branded product line. The first offering will include a Hot Mess ice roller and Ice Queen face...

For all the hype around TikTok marketing, traditional advertising is slowly coming back to break through the digital noise. Companies like Peace Out Skincare are turning to out-of-home options like billboards and banners to build hype around new products.

Beauty professionals Simone Tetteh and Maude Okrah have been working to change this in these industries with the launch of the Black Beauty Roster, a platform offering a directory of  beauty professionals of color who are skilled in all skin tones and hair textures.

Hyram Yarbro, alongside The Inkey List co-founders Mark Curry and Colette Laxton, spoke at the Glossy Beauty Summit in Palm Springs, Calif. about building the Gen Z brand, speaking to younger customers in a way that makes sense and testing the waters on livestream shopping.

So when Bona Fide Beauty Labs PS LLC., which produced and sold Beauty by PopSugar filed for Chapter 7, there were many people who asked what went wrong.

Brands are responding to these inventory challenges in a number of ways. The first, most obvious path is heavy discounting. URBN CEO Richard Hayne predicted that many brands across the industry, including his own, will have to rely on steep discounting to sell through their inventory.

A year after introducing the 15 Percent Pledge, founder Aurora James said beauty is “at the forefront” of the industries driving it. 

There’s also been a shift in how shapewear brands are presenting themselves. Traditionally, shapewear has been about altering the body to appear thinner, smoother and sucked in. Spanx, for example, still offers a collection of "Skinny Britches.” But many of the new shapewear brands are associating themselves with the body-positive...

Stylists and colorists were fundamental to K18 establishing itself. “Product developments like K18 only come along every 10-15 years, so we knew if we could get it in front of the hair community it would take off,” said Michelle Miller, svp of marketing at K18. Professionals, she said, remain the...

Brands have struggled to become a fashion source for women wearing clothing beyond size 12. Now, two retailers that have built out the plus-size category with big-name brands are merging, becoming a one-stop shop.

This week, we look into the original social media shopping platform, RewardStyle, and Ulta's rejiggered loyalty program.

Rather than just a move from one social media platform to another, TikTok’s meteoric rise has brought a shift in the ways we communicate and what we look for from influencers. Broadly speaking: There is more room for comedy, there is less room for perfection. You can cry on camera....