Luxury brands including Bottega Veneta, Theory and Rag & Bone are changing internal structures in order to make way for new digital and organizational initiatives that position to better compete in a faster-paced industry.

Print isn’t dead, after all: This holiday shopping season, a number of direct-to-consumer fashion brands are dedicating their marketing dollars to direct-mail catalogs. Their reasoning: It’s a clear, authentic way to tell their brand story, plus it sets them apart from Amazon.

Instagram's director of fashion partnerships, Eva Chen, shares her wisdom around what brands get wrong on the platform, how to avoid algorithm-paranoia and the importance of giving up control.

We asked attendees at our Glossy Forum event on Tuesday how they’re using customer feedback to inform the evolution of their business models.

Achelle Richards, global artistic director at e.l.f. Cosmetics has created more than 1,000 products since she started at the company in 2005. Now she heads up product innovation for the beauty company, where she tracks global trends and conceptualizes affordable products that meet consumer needs.

In an unusual partnership, FabFitFun has teamed up with MTV on a product box themed around the network’s Video Music Awards on Sunday. The boxes are available only to a select group of five influencers, including Lo Bosworth and Jamie Lynn Spears, who have been paid to promote the brand...

As luxury retailers work to maintain relevance in a digital age, they’re taking notes from their direct-to-consumer competition by privileging people over product. Where they once focused most on pushing product, they’re now looking to enrich all the interactions that might lead to the purchase of their products.

For our latest confessions, in which we grant anonymity for honesty, we spoke to the social media editor of a popular fashion and beauty site about the stigma attached to her job, the frustrating concept of “clickbait” and the uncertain future of her career.

Clique Media Group is seeking to expand its brand partnerships and target new consumer demographics with the help of its recently acquired style website, CollegeFashionista.

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts.

Victoria’s Secret is moving into luxury for the first time ever with a partnership with Balmain, but don’t expect this to be the magic bullet to help the brand overturn its mounting sales woes.

Asos is adding more styles to its site each week, bringing production closer to home and building an in-house brands team to increase the number of private-label brands on its site. And it's doing it to the tune of big revenue growth: In 2017, revenue grew 33 percent to $2.5...