As Hollywood has come to embrace androgyny, male-centered beauty trends from the "man-icure" to "guyliner," have become increasingly common. Harry Styles' black and teal manicure at the 2019 Met Gala and Machine Gun Kelly's stiletto press-on nails at the 2021 iHeart Radio Music Awards demonstrate a societal shift away from gender...

In 2013, Jennifer Garner filmed a commercial for Neutrogena. That commercial, featuring Garner's smiling face and blown-out hair, aired in millennials' living rooms. Many will recall that her hair somehow remained perfectly intact, even after a dramatic and now iconic giant splash of water hit it on camera.

Beauty brands are still learning to navigate TikTok, but if there’s one “playbook” that's proven successful, it's the music-driven campaign, embraced by the likes of E.l.f. For Essence Makeup’s first TikTok campaign, it enlisted creative agency Movers + Shakers to help build a music-driven campaign, dubbed #unoriginalsongs.

“It’s interesting that both the gaming and beauty worlds have the same flaw,” in that both are tethered to antiquated gender stereotypes, but in “completely opposite” ways, Kathleen Belsten, aka Loserfruit, told Glossy. It’s an astute observation by the gaming influencer, who made her first push into beauty at the...

Those who are driving Gen-Z beauty are celebrating individuality, championing self-care and encouraging experimentation. Along with Instagram makeup fans and TikTok skinfluencers, they include gamers, dancers, musicians and young brand founders. This is a guide to the established and breakout names informing beauty and, more importantly, culture today.

Paula’s Choice set a benchmark of 29.7 million views and reached 43.6 million. Influencer gifting drove 8.5 million unpaid impressions and $963,000 in earned media value, while the brand’s TikTok account during the period gained over 6,600 followers -- it now has over 36,000.

While health tracking devices are not new, Ōura, best known for its $300 Oura Ring, has somehow seamlessly bridged the worlds of technology, wellness and design, so much so that Kim Kardashian, Jack Dorsey and Prince Harry are all fans. That unlock happened largely due to the ring's focus on...

At Glossy’s Fashion & Luxury Summit this week, brand and retailer executives taking part in town-hall, working-group and fireside-chat discussions were keen to compare notes on courting ultra-high-spend customers. How to gain this customer’s awareness, cater to their habits and win their loyalty were among the event’s hottest topics. 

Brands like Coach and Crocs are investing in virtual stores for the holidays, aiming to outperform last year's e-commerce site engagement and sales through fantastical recreations of their own boutiques.

Ryan Nelson, partner at Jobi Capital, spoke with Glossy about how smaller VC funds are navigating economic volatility, how this impacts smaller brands and why Jobi is interested in incubating its own brands.

Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry.

As JCPenney winds down its partnership with Sephora, the retailer is launching its new beauty section this fall with new partners and a wide range of indie and inclusive brands.