On Tuesday, E.l.f. announced in fourth-quarter and full fiscal 2021 results that net sales increased by 24% to $92.7 million in the fourth quarter, marking its ninth consecutive quarter of growth. For the fiscal 2021 year, the company saw net sales increase by 12% to $318 million. Because of these...

It was Ben Bennett's first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his...

Political and social turmoil during the pandemic created a groundswell of support for diversity, equity and inclusion back in 2020. Years later, however, DEI programs are under legal attack in U.S. courts. Now, some insiders say this has created an atmosphere of fear within private enterprise and public companies alike. ...

And after cocooning for much of 2021, OG influencer Chriselle Lim is ready to reintroduce herself, complete with a (mostly) new brand, Phlur, (re-)launched today. 

With the vaccine rollout becoming widespread, brands are testing the waters with travel-related marketing.

On Wednesday, Instagram launched its Shop with Pride Live Shopping Event, underscoring the rise of both inclusive beauty and livestream shopping.

The HBO Max docuseries led some TikTokers to toss their makeup in the trash in fear, while others took to the platform to try to dispel some of shocking elements of the show.

Live-streaming startups continue to spring up, and these specialized platforms are proving that beauty consumers are seeking out fun and interactive experiences. Of the lot, Supergreat and Newness have been especially adept at connecting those enthusiastic communities with brands. 

Vegan beauty is no longer a fringe beauty movement, as a growing number of brands are eschewing animal products.

Consumers’ number one reason for engaging with luxury content on TikTok is to be entertained, and recent studies back that up. But are luxury brands delivering the entertainment that TikTok audiences crave? And who has a leg up on TikTok strategies and market share in 2022? What is certain is...

Acne-care brands have gained substantial attention from investors and acquirers alike. Church & Dwight purchased Hero Cosmetics for $630 million in September, while Peace Out raised a $20 million series A, announced Monday. But there are a whole host of others, including Starface, Peach Slices and Fazit, to name a...

Now that sanitizer is de rigeur, the moment is ripe for a hand care renaissance — and already, there are brands lining up to fill the white space. After all, it’s often said to look at someone’s hands to know how old they are.