This week, I take a look at the status of the mega-beauty festival and the reason why health tests are being embraced by beauty brands and retailers alike. 

Like many beauty entrepreneurs, Rachel Roff, founder and CEO of Urban Skin Rx, came up with the idea for her brand after a workplace epiphany. As a trained aesthetician, she discovered that the tried-and-true treatments found in dermatology and aesthetics environments were not suited for darker skin tones.

To add to your body glow routine, we've found the perfect post-shower body butter that is gaining steam on TikTok: Lancôme's Nutrix Royal Body Butter.

"In 2023, we celebrated our 50th anniversary. And we told ourselves, ‘This isn't a birthday party; this is our moment to propel the brand into the future,’" said Geraldo Rodriguez, the brand's head of energy marketing and collaborations.

I don't know if it's factually correct that the face makes up just 10% of our skin, but I've often heard body care referred to as "taking care of the other 90%." The category has been steadily growing for the past couple years and is set to explode in 2023.

Takin an ‘E.l.f.ing’ disruptive approach to marketing has nothing to do with gimmicks. In this session, beauty executives from E.l.f. will discuss how the company looks to its customers inform its bold marketing moves, including the content and affiliate plays that power its e-commerce.

With a skyrocketing number of new businesses formed during the pandemic, data from Alibaba indicates that beauty is making up a big part of them. 

It's a "Strawberry Girl Summer," as perhaps you've heard. ICYMI: Hailey Bieber declared it so via an Instagram post on August 2. In the first photo of the carousel post, Bieber appears fresh-faced, with strawberry-hued cheeks. In another, she has a Rhode-branded strawberry sticker on her nose. The post created...

Thanks to social media watchdog accounts, plastic surgeons with TikTok accounts and big mouths, Hollywood beauty secrets are not so secret anymore. For example, if you've ever researched how celebrities seem to have longer or more hair than the rest of us, you've probably come to know that the answer...

Rationale's unique and medically-backed approach to skin care catapulted the brand's growth in Australia. Three decades later, Rationale is considered a cult favorite among many of Australia's biggest celebrities and skin-care enthusiasts. Parker is now grooming the brand to connect with consumers around the globe.

For Julian Addo, founder and CEO of textured hair-care brand Adwoa Beauty, her business is deeply intertwined with her own life story.

From Florence by Mills to Humanrace, beauty is getting in on the sneaker collab.