Despite the controversy surrounding Johnny Depp in the past year, LVMH’s CEO said the actor drove major sales for Dior’s fragrance division.

Clarins has joined influencer Kathleen Jennings in declaring July 16, Jennings's birthday, National Day of Masking. This brand-influencer relationship has organic roots. Jennings is a diehard fan of Clarins's $67 V-Facial Instant Depuffing Face Mask. Her first post about the brand's V-Facial line dates back to 2015 and lives on her...

TikTok’s exponential growth has coincided with — and fueled — a new era of social media. The platform’s embrace of authenticity has vastly impacted how brands approach their social media and influencer marketing strategies.  And yet, while standout brands such as Elf Beauty and American Eagle have seen massive success on...

From bushy to straight and even laminated brows, many formerly-popular brow styles are of the moment once again. And as with any recycled trend, new products, treatments and techniques are opening the door to more modern takes on familiar styles.

These founders and CEOs are taking their influential brands into the next phase of growth.

There’s a new path to fashion brand leadership. That theme played out across discussions with brand founders, technology vendors and industry consultants at the NRF's Big Show conference this week in New York City. Rather than working their way up a corporate ladder, more people are becoming entrepreneurs, leveraging digital tools...

On its best sales day in 2024, Guru Nanda sold close to $1 million dollars worth of oral care products on TikTok Shop. Today, founder Puneet Nanda is bracing for the loss of the platform that amplified his longtime oral care brand onto millions of American’s bathrooms. Nanda sat down...

Last week, Walmart completed the full selloff of the last of its DTC portfolio by selling Eloquii. Elsewhere, Gucci was investigated by the E.U.'s antitrust regulators, luxury resale platform Cudoni shut down, and LVMH shifted resources out of Hong Kong.

Beyoncé’s “Cowboy Carter” album was a perfect test of Levi's new approach.

Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning...

So far in 2022, the investment space for beauty has been on fire.

Coty Inc. announced its earnings for the second quarter of fiscal year 2023 on Wednesday, beating Wall Street forecasts. But it still posted a 3% sales decline, to $1.52 billion, compared to an anticipated $1.5 billion.