In this edition of the weekly Research Briefing, we share focal points from Glossy’s newly released second installment of our YouTube Influencer Index series.

There’s a new path to fashion brand leadership. That theme played out across discussions with brand founders, technology vendors and industry consultants at the NRF's Big Show conference this week in New York City. Rather than working their way up a corporate ladder, more people are becoming entrepreneurs, leveraging digital tools...

On its best sales day in 2024, Guru Nanda sold close to $1 million dollars worth of oral care products on TikTok Shop. Today, founder Puneet Nanda is bracing for the loss of the platform that amplified his longtime oral care brand onto millions of American’s bathrooms. Nanda sat down...

In this edition of the Glossy+ Research Briefing, we analyze Coupang's decision to purchase the struggling digital marketplace Farfetch as the importance of digital sales increase for marketers as seen in data from our 2023 holiday marketing and commerce report — especially during a rocky fourth quarter for luxury brands.

Light on beauty YouTubers and heavy on TikTokers, VidCon’s pandemic comeback showed the changing face of the beauty influencer industry. 

With the rise of wearable NFTs and virtual makeup looks popping up in the metaverse, AR beauty tech companies are making their way into the space. 

With the decision official, many brands across the fashion, beauty and wellness industries broke their silence and issued statements — some bolder and less vague than others — issuing their support. Statements ranged from those making the brand's stance known to those also announcing donations.

A brand's community has never been more important. The community — encompassing customers, followers, and others who engage with its content and messaging — has become the lifeblood of a brand. What's more, engaged customers are likely to attract more customers.

These rollouts are taking place while the company also explores acquisition opportunities in the beauty aesthetics, and wellness categories. BeautyHealth Company went public via a SPAC in May 2021.

Estée Lauder and The Ordinary teams hope to learn anything and everything about TikTok Shop. The focus for now is on how to craft an effective model to drive their total EMV on the platform.

Last week, speculation reached a head as the fashion world prepared for the imminent arrival of Phoebe Philo’s new brand. Elsewhere, Shein signed a deal with Forever 21 and a New York Times report shed more light on Adidas’s Yeezy problem.

Last week, a number of luxury brands reported North American sales declines, as growth in other regions of the world improved.