Brand collaborations with beauty influencers are among the most popular campaigns on Instagram, YouTube and TikTok. These campaigns are able to hit a sweet spot for customers by combining the spirit of a celebrity endorsement with the feeling of getting product recommendations from a trusted and relatable friend.  When a...

Cycle syncing involves modifying what you eat, how you exercise and even the beauty products you use according to what phase of your hormonal cycle.

With music festivals and concerts back in full swing, beauty is embracing the rave spirit. 

In May, bronzers were all the rage, with the top 5 brands generating $7 million in MIV, a proprietary Launchmetrics metric standing for media impact value.

Best known for its hydrocolloid pimple patches, Hero Cosmetics is one of the earliest brands to create the acne patch category in the U.S.

After co-founders Adam Bohbot and David Benayoun created the direct-to-consumer jewelry brand Ana Luisa in 2018, they immediately set their sights on global brand awareness. The first step was building up their social following and e-commerce business, and a store finally followed with a soft opening in November and an...

TikTok is evolving into an aesthetic incubator. "Coastal Grandma," "Night Luxe," "That Girl," and "Clean Girl" are prime examples. These aesthetics go beyond basic beauty trends like "glazed donut skin" or "Jello skin," and instead represent a lifestyle complete with beauty, fashion and even certain personality traits.

There’s a new path to fashion brand leadership. That theme played out across discussions with brand founders, technology vendors and industry consultants at the NRF's Big Show conference this week in New York City. Rather than working their way up a corporate ladder, more people are becoming entrepreneurs, leveraging digital tools...

In 2022, Chriselle Lim and Ben Bennett, re-launched Phlur, a dormant "clean" fragrance brand at the time, with The Center founder Ben Bennett. The brand was a near-instant success, with its first fragrance, Missing Person, going viral on TikTok.

Huda Kattan is among a small but growing number of beauty influencers collecting NFTs — and publicly evangelizing about their value.

On its best sales day in 2024, Guru Nanda sold close to $1 million dollars worth of oral care products on TikTok Shop. Today, founder Puneet Nanda is bracing for the loss of the platform that amplified his longtime oral care brand onto millions of American’s bathrooms. Nanda sat down...

The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.