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Meet Mallory Brooks, aka @plzdontbuythat, TikTok’s ultimate de-influencer

By Sara Spruch-Feiner

Jul 7, 2025

On TikTok, Brooks doles out wisdom about how to be an informed shopper — especially when it comes to influencer-founded brands. She has investigated the quality of buzzy brands including Set Active, Parke, Daily Drills, Nuuds and Daphne.

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