search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
Fashion

Designer Audra Noyes discusses why she left the NYFW runway: ‘It was too much the priority’

By Glossy Team
Feb 8, 2018
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit

Subscribe: iTunes | Stitcher

Designer Audra Noyes has put in hours working at luxury fashion houses Lanvin and Ralph Lauren. But she’s always had her sights set on putting on a fashion show of her own. And her brand, Audra, held a spot on the official NYFW runway calendar for nine seasons.

But this year, she’s taken business behind closed doors, deciding not to host a show but to instead host private appointments with editors, buyers and influencers.

The decision came down to two things: saving money and better communicating her mission.

“There’s so much noise [during New York Fashion Week], and as a young brand, the most important thing is to be wise with my budget, and also to take the opportunity to build authentic relationships with key influencers in the industry,” said Noyes. “Through private appointments, I get to know more about who they are and what they’re looking for, and I can express my inspiration much better than I can on a runway.”

Noyes joined the Glossy Podcast to discuss her departure from the runway, how a wholesale brand can still have a direct and intimate relationship with customers, and what she wishes she had known when she was first starting out. Listen to the entire episode below, and stay tuned for more NYFW coverage on the Glossy Podcast coming up through next week.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Store of the Future
    Holograms, AR technology and RFID tags: The store of the future is taking shape
  • The Glossy Week in Review
    Week in Review: Telfar ends Bag Security, fashion returns to the office and Stitch Fix may leave the U.K.
  • Member Exclusive
    Luxury Briefing: With new waitlist, Louis Vuitton is making it harder to buy a Neverfull tote
Latest Stories
  • M&A
    Buzzy candle brand Otherland has been acquired
  • Beauty
    Lancôme sparks 50 shades of confusion over foundation relaunch
  • Store of the Future
    Holograms, AR technology and RFID tags: The store of the future is taking shape
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.