The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more ambivalent feelings.
This week, I checked in with execs and analysts to better understand the changes within the hair-care space that are driving today’s marketing, seeding and sales. Accessing professionals is a tentpole of most strategies today, so I…