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Emerging Technologies
Digital communities have revolutionized the fragrance industry. But will they accept the advent of AI?
By Emily Jensen
Aug 13, 2025

The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more ambivalent feelings.

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Beauty & Wellness Briefing: Olaplex taps Glamsquad as competition in the pro space heats up, plus industry news

This week, I checked in with execs and analysts to better understand the changes within the hair-care space that are driving today’s marketing, seeding and sales. Accessing professionals is a tentpole of most strategies today, so I…

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