Apr 2, 2026
On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a dry shampoo collab," referring to the Hulu show "The Secret Lives of Mormon Wives." By March 26, Batiste brought such a collab to life.
Beauty Briefing: How fragrance is winning on TikTok Shop Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole.
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