Fashion

Ashley Graham’s plus-size-only JCPenney brand hits stores

By Sara Spruch-Feiner

Oct 2, 2025

First previewed in April, model and entrepreneur Ashley Graham's JCPenney collection hit shelves on Thursday. But this isn't just a one-off collaboration — the 29-piece collection is the first in Graham's three-year partnership with the retailer. The debut collection is notably fashion-forward and includes body-con pieces — the types of clothing that plus-size customers often struggle to find.