Sep 4, 2025
With the announcement of Innocos-founder Iryna Kremin as its first "chief LinkedIn advisor," the hair-care brand joins a larger wave of beauty and fashion brands investing in social strategies outside of the standard TikTok and Instagram fare.
Beauty & Wellness Briefing: The Middle East opportunity grows as beauty power players flood the region with new products, stores — plus, industry news This week, I checked in with execs and analysts to learn about the rapidly expanding beauty opportunity in the Middle East. This includes brick-and-mortar expansion by Ulta Beauty and TJX, product launches by Bubble, E.l.f Cosmetics…
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