search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
Fashion

The Glossy guide to what’s in and out for 2020

By Glossy Team
Dec 23, 2019
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit

Fashion and beauty companies have finally become focused on giving consumers what they really, really want. 

Gone are the days of big companies and editors setting the seasonal trends and dictating the style rules du jour. Today, brands are letting consumers take the lead: They’re looking to their shoppers to steer product development by meeting them in Facebook and Instagram groups and consulting them on features. They’re putting their own sales agendas on the back burner, serving up curations of products personalized to customers’ tastes. And they’re revamping their loyalty programs to give repeat customers perks they actually value. What’s more, they’re designing their stores to be welcoming customer hangouts versus showrooms, and they’re throwing exclusivity out the door, offering styles to customers of every size. 

With brands forfeiting control, consumers are carving out a fresh, refreshing fashion and beauty landscape. With that in mind, here’s our fourth annual guide to what’s in and out in the industries, for 2020.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Store of the Future
    Holograms, AR technology and RFID tags: The store of the future is taking shape
  • The Glossy Week in Review
    Week in Review: Telfar ends Bag Security, fashion returns to the office and Stitch Fix may leave the U.K.
  • Member Exclusive
    Luxury Briefing: With new waitlist, Louis Vuitton is making it harder to buy a Neverfull tote
Latest Stories
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Summer Fridays built an obsessive community — that consistently sells out its merch
  • M&A
    Buzzy candle brand Otherland has been acquired
  • Beauty
    Lancôme sparks 50 shades of confusion over foundation relaunch
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.