search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Nov. 3-5 | Connect with execs from Amika, Summer Fridays, ŌURA, Target and more

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Nov. 3-5 | Connect with execs from Amika, Summer Fridays, ŌURA, Target and more

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion

Glossy 50 2021: Hillary Taymour, founder and designer of Collina Strada

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Danny Parisi
Dec 1, 2021

Like many of us in the pandemic age, Collina Strada designer Hillary Taymour spent much of the last year in the digital world. 

The designer was at the forefront of the fashion world’s embrace of all things digital, including gaming and the metaverse. She followed up her fully-interactive, five-level video game designed as part of Gucci’s Guccifest digital event in November 2020 with even more metaverse collaborations in 2021. In April, Taymour became one of the first designers to create a collection for online metaverse IMVU. She followed that by participating in the platform’s first in-game runway show, in May.

Taymour is an infrequent collaborator with other companies and was selective about which digital worlds she invested her time in. 

“The criteria is that I want to have a big budget to work with and have full creative control to make sure we’re able to achieve what we’re actually trying to achieve,” Taymour said. 

As the idea of metaverses continues to make headlines, fashion has been looking for inroads into this new world. Taymour’s work in the space — consistently engaging, befitting the brand and inclusive of real-world elements — is a good example of how fashion can do just that. 

However, her next big project is decidedly analog, in comparison. “We’re working on a Collina book,” Taymour said. 

As for her other future ventures, she said, “I’m working on making sure we’re in all the categories. I definitely want to be in shoes and accessories.”

Instagram / Instagram

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Fashion Week
    John Varvatos’ in ‘invest mode’ as it opens new stores and goes after country music
  • Fashion Week
    Jason Wu x Purina Dog Chow: Inside the unexpected NYFW partnership
  • Fashion Week
    Amy Smilovic on reaching the Tibi customer via WNBA stars, Substack and NYFW
Latest Stories
  • Member Exclusive
    Beauty & Wellness Briefing: With a revamped beauty event, Byrdie is betting on intimacy over scale to meet today’s media consumers
  • Awards
    How Maëlys is winning on TikTok Shop
  • Sponsored
    The state of shoppable user-generated video: Shoppable video tactics for fashion and beauty brands
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.