This story first appeared on Modern Retail, Glossy’s sister publication covering retail’s transformation.

After leading all-natural deodorant brand Schmidt’s Naturals to an acquisition by Unilever, founder Jaime Schmidt and business partner Chris Cantino are launching a new editorial platform to help other brand founders raise awareness in their businesses’ early stages.

Supermaker, which launches today, is a new media site founded by Schmidt and Cantino focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda” according to Cantino, as well as sharing career and business advice around topics like raising investment funding and commanding successful social campaigns. The site currently features spotlights on brands like Bippy, a sustainable toilet paper company, and Anna Robertson, the founder of Ghana-based apparel brand Yevu.

The site is Schmidt and Cantino’s second post-Schmidt’s venture: In December of last year, the two founded Color, an investment firm that funds companies led by women and minorities. With Supermaker, the goal is to help boost brands even if they’re not ready for a financial investment from Color. Please visit Modern Retail for the full story.