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Beauty

Sivan Ayla, Lux Unfiltered: Influencer brand to know

By Sara Spruch-Feiner
Feb 28, 2022

This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. 

Who: Sivan Ayla Richards (Lux Unfiltered)

Platform & Following: Instagram (413,000 followers)

What’s the brand: Self-tanning and body-care products

Find it: www.luxunfiltered.com 

Why did you decide to bring a brand into this crowded marketplace?
I saw a gap in luxury tanning and in most gradual tanners, in general. Once I was able to achieve a product that checked all the boxes, I knew it would speak for itself! 

What makes the brand different?
It is elevated, sophisticated, clean self-tanning and body care, with skin care-grade ingredients. The products not only look aesthetically pleasing on your counter, but they also have a ton of skin-care benefits not found in other self-tanning products on the market. 

Fun Fact: The idea to create a self-tanner sparked because people would always ask how I was so tan in my photos. The truth is that I used to edit myself to look tan, so I decided to create the perfect product that would achieve that same color and glow IRL! 

Best seller: Nº32 Hydrating Self-Tanning Cream

To read the rest of The Glossy Pop guide to influencer-founded brands, click here.

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

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