This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
Sivan Ayla started her personal blog in 2011. Now, with hundreds of thousands of followers on Instagram, she uses her platform to share a realistic approach to everyday luxury. She covers a broad range of topics, from how to make a cocktail to how to decorate a home on a budget. In 2020, Ayla created her body-care brand, Lux Unfiltered, to fill a gap in the luxury tanning market. Lux Unfiltered has since expanded beyond tanning products to include a variety of nourishing body products. With its clean formulas and luxurious fragrances, Lux Unfiltered wants to enhance people’s natural beauty and confidence.
Who: Sivan Ayla Richards (Lux Unfiltered)
Platform: Instagram
What’s the brand: Self-tanning and body-care products
Find it: www.luxunfiltered.com
Why did you decide to bring a brand into this crowded marketplace?
I saw a gap in luxury tanning and in most gradual tanners, in general. Once I was able to achieve a product that checked all the boxes, I knew it would speak for itself!
What makes the brand different?
It is elevated, sophisticated, clean self-tanning and body care, with skin care-grade ingredients. The products not only look aesthetically pleasing on your counter, but they also have a ton of skin-care benefits not found in other self-tanning products on the market.
Fun Fact: The idea to create a self-tanner sparked because people would always ask how I was so tan in my photos. The truth is that I used to edit myself to look tan, so I decided to create the perfect product that would achieve that same color and glow IRL!
Best seller: Nº32 Hydrating Self-Tanning Cream
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.
