This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Iskra Lawrence (Saltair)
Platform & Following: Instagram (4.9M followers), TikTok (1.2M followers)
What are you known for & how did you get your start?
I’m known for being a body acceptance advocate and encouraging brands to go unretouched and take responsibility for their impact on body image. I was the first Aerie real role model and helped the brand grow to a billion-dollar business in 7 years. [I was also the] first curve model to walk for L’Oréal in Paris fashion week.
What’s the brand: Body care
Find it: WWW.SALTAIR.COM
What makes the brand different?
Saltair brings skin care-inspired ingredients to body care, with fragrances that are so evocative, you can switch them up depending on your mood. Each of the seven body washes also has a unique focus, in terms of one’s skin care needs, so you can choose your product based on skin concern, too. Each of the body washes in the initial launch is $12. Inclusivity and sustainability have been a focus since day one, and the painted aluminum bottles are very unique to the brand.
Fun Fact: We put skin-care ingredients typically used in facial serums into a body wash. The first time I tried it and left it in the shower, my baby tried to eat it because it smelled so good.
Best seller: Santal Bloom Serum Body Wash
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.
