search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Beauty

‘Enough is enough’: How beauty brands are responding to the U.S. mass shooting horror 

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Liz Flora
May 30, 2022

With the U.S. in mourning and anguish over the horrific mass shootings in Uvalde, Texas; Buffalo, New York; and California in the past two weeks, beauty brands have joined fashion labels in taking a stand to call for improved gun regulations. 

Farmacy Beauty, Dieux and Dr. Bronner’s are among brands that have made public statements about the shootings this week. Brands’ responses have included calls for safer gun laws, donations to organizations such as Everytown, links to fundraisers and pauses to posting standard brand content on social media. Below is a compilation of brand responses, and the list will be updated if more make statements.

View this post on Instagram

A post shared by Dieux ™ (@dieuxskin)

View this post on Instagram

A post shared by WLDKAT Skincare. Supercharged Simplicity. (@wldkat_skin)

View this post on Instagram

A post shared by FARMACY (@farmacybeauty)

View this post on Instagram

A post shared by Dr. Bronner's (@drbronner)

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Beauty
    The Glossy guide to what’s in and out for 2026
  • Expansion Strategies
    Why 2025 was the year of the Mirakl marketplace
  • Beauty
    Eugenics, AI slop and cultural appropriation: The fashion and beauty controversies that defined 2025
Latest Stories
  • Parade underwire bra
    Fashion
    Many fashion companies went out of business in 2025. More may be coming in 2026
  • Beauty
    The Glossy guide to what’s in and out for 2026
  • Fashion
    Inside the 2025 rise of Labubu
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.