search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Last chance: Secure your pass to Glossy Pop NYC | Sept. 11

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Last chance: Secure your pass to Glossy Pop NYC | Sept. 11

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Beauty

‘Enough is enough’: How beauty brands are responding to the U.S. mass shooting horror 

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Liz Flora
May 30, 2022

With the U.S. in mourning and anguish over the horrific mass shootings in Uvalde, Texas; Buffalo, New York; and California in the past two weeks, beauty brands have joined fashion labels in taking a stand to call for improved gun regulations. 

Farmacy Beauty, Dieux and Dr. Bronner’s are among brands that have made public statements about the shootings this week. Brands’ responses have included calls for safer gun laws, donations to organizations such as Everytown, links to fundraisers and pauses to posting standard brand content on social media. Below is a compilation of brand responses, and the list will be updated if more make statements.

View this post on Instagram

A post shared by Dieux ™ (@dieuxskin)

View this post on Instagram

A post shared by WLDKAT Skincare. Supercharged Simplicity. (@wldkat_skin)

View this post on Instagram

A post shared by FARMACY (@farmacybeauty)

View this post on Instagram

A post shared by Dr. Bronner's (@drbronner)

Related reads
  • Member Exclusive
    Wellness Briefing: Weight Watchers launches ‘The Weigh In’ podcast with Dear Media to crush GLP-1 stigma, plus news
  • Member Exclusive
    Beauty Briefing: Why the Estée Lauder Companies is moving some of its biggest brands to Shopify
  • The New Luxury
    At Malin + Goetz, tomato girl summer is still going strong
Latest Stories
  • Member Exclusive
    Wellness Briefing: Weight Watchers launches ‘The Weigh In’ podcast with Dear Media to crush GLP-1 stigma, plus news
  • Member Exclusive
    Glossy+ Research: Marketers navigate a changing CTV landscape
  • Fashion
    At its 10th anniversary, Rothy’s is launching its biggest campaign yet
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.