search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Beauty

‘Enough is enough’: How beauty brands are responding to the U.S. mass shooting horror 

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Liz Flora
May 30, 2022

With the U.S. in mourning and anguish over the horrific mass shootings in Uvalde, Texas; Buffalo, New York; and California in the past two weeks, beauty brands have joined fashion labels in taking a stand to call for improved gun regulations. 

Farmacy Beauty, Dieux and Dr. Bronner’s are among brands that have made public statements about the shootings this week. Brands’ responses have included calls for safer gun laws, donations to organizations such as Everytown, links to fundraisers and pauses to posting standard brand content on social media. Below is a compilation of brand responses, and the list will be updated if more make statements.

View this post on Instagram

A post shared by Dieux ™ (@dieuxskin)

View this post on Instagram

A post shared by WLDKAT Skincare. Supercharged Simplicity. (@wldkat_skin)

View this post on Instagram

A post shared by FARMACY (@farmacybeauty)

View this post on Instagram

A post shared by Dr. Bronner's (@drbronner)

Related reads
  • The Glossy Beauty Podcast
    Why Midi Health is expanding into ‘hormone-informed skin care’ with chief medical officer Dr. Kathleen Jordan, MD
  • Earnings
    Jo Malone and Tom Ford are now ‘billion-dollar brands’ as the Estée Lauder Companies reports return to sales growth
  • Member Exclusive
    Wellness Briefing: Hims & Hers plots rapid expansion into peptide therapies like BPC-157, plus news 
Latest Stories
  • Member Exclusive
    Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Why controversies still haven’t killed the brand trip
  • The Glossy Fashion Podcast
    Why Mike Ashley’s growing luxury empire has the fashion industry on edge
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.