Liz Flora is a senior beauty and wellness reporter.
For anyone who spends time following top TikTok beauty trends, browsing Amazon’s best-seller list will certainly feel familiar.
As consumers started holiday shopping earlier and were more willing to walk into physical stores, online beauty shopping subsided over the holiday weekend.
Years ago in the beauty world, celebrity ambassadors were joined by the first wave of beauty influencers on social media. Now, the next wave of influencers is upon us.
Already behind a cult following, pop-culture collabs, funny videos and Instagram memes, online soap brand Dr. Squatch is now moving into IRL sales.
Known for their exclusive velvet ropes and long lines pre-pandemic, Glossier's physical stores are making their comeback with an even bigger focus on experiential retail than before.
As brands create more immersive virtual shopping experiences, Dyson is betting on Oculus as a new shopping space.
In addition to TikTok, beauty executives at this week’s Glossy Beauty Summit in Palm Springs discussed the up-and-coming apps that their companies are experimenting with to reach the Gen-Z consumer.
A year after launching its VR online store, Charlotte Tilbury Beauty is doubling down with a new social shopping feature.
From virtual makeup try-on to skin analysis, AI beauty technology has long been targeted mainly toward women. Now, brands are seeing AI's potential for the men’s market.