Liz Flora

From e-girl blush to colorful hair, the impact of Twitch's cosplay influencers can be seen across mainstream beauty trends. Beauty brands have finally taken notice. 

From virtual makeup looks to contouring guides, brands are turning to TikTok and Instagram more than Snapchat for AR filter campaigns. 

Launched last Thursday, Paris Hilton's new shopping site shop.parishilton.com features the heiress’s curation of fashion, beauty and home decor items. 

Under new ownership, L.A. Fashion Week unveils its official rebrand next month with new brands, celebrities, digital experiences and at least one hologram. 

Held in a virtual format for the second year in a row, Sephora’s annual Sephoria event on Sunday was the latest example of a beauty brand leaning into the metaverse. 

During an earlier era of social media, making it big as an influencer was a glamorous one-way ticket out of a corporate day job. But for TikTok influencers, it’s now a way into one. 

After launching its virtual influencer, Kai, in May, Olaplex is bringing the character to the metaverse via Decentraland. 

While virtual shows were a staple of the pandemic-era seasons in the past two years, this year’s “virtual” section of the event's official calendar has shrunk to a small handful of brands as designers get back into action. But brands are still tapping into livestreaming on Instagram, TikTok and YouTube,...

As the U.K. prepares for the funeral of Queen Elizabeth II, the beauty world is joining fashion in paying tribute to her.