Liz Flora

During an earlier era of social media, making it big as an influencer was a glamorous one-way ticket out of a corporate day job. But for TikTok influencers, it’s now a way into one. 

After launching its virtual influencer, Kai, in May, Olaplex is bringing the character to the metaverse via Decentraland. 

While virtual shows were a staple of the pandemic-era seasons in the past two years, this year’s “virtual” section of the event's official calendar has shrunk to a small handful of brands as designers get back into action. But brands are still tapping into livestreaming on Instagram, TikTok and YouTube,...

As the U.K. prepares for the funeral of Queen Elizabeth II, the beauty world is joining fashion in paying tribute to her.

For any consumer brand, scoring a collab with "Harry Potter" was once the business equivalent of catching the Golden Snitch. But as ColourPop learned with its Harry Potter collection launched yesterday, J.K. Rowling’s longstanding positions on the transgender community appear to have broken the spell of one of the world’s...

Beauty brands’ investment in mental health initiatives is coming full circle with the rise of psychodermatology. 

With Alicia Keys, Jennifer Aniston, Gwyneth Paltrow and Emma Stone among its fans, fitness guru Taryn Toomey’s mindfulness-oriented workout brand The Class has found a home in L.A. 

Beauty brands owned by L'Oréal Group and Procter & Gamble, as well as Selena Gomez’s Rare Beauty, are making their way onto rising platform BeReal. And you’re far more likely to see a lo-fi photo of their employees’ apartments or laptop screens than a professional ad campaign. 

Amid talk of a looming recession in the U.S., L'Oréal USA CEO David Greenberg said that beauty remains a strong category for growth.