Metaverse Retail: The innovations brands are leveraging in the space During Decentraland's Metaverse Fashion Week on March 24-27, brands revealed a variety of retail strategies. They included NFT shopping, exhibitions, interactive experiences and Instagrammable displays.
Metaverse Fashion Week recap: How 2 brands tackled the NFT opportunity Two of many brands taking part in Decentraland’s Metaverse Fashion Week over the weekend, Gen-Z fashion brand Cider and premium American brand Tommy Hilfiger approached the opportunity with different NFT strategies.
How Telfar is changing drop culture with accessible blind drops Telfar, the unisex apparel label founded in 2005 by designer Telfar Clemens has announced a blind drop of a new collaboration that is eschewing NFT fashion drops from brands like Gucci.
Reformation partners with SuperCircle to enable fiber-to-fiber recycling This week, Reformation, the brand behind cool-girl sustainable dresses and a "sustainability in progress" mindset, announced a new partnership with SuperCircle, a fiber-to-fiber recycling program. Collecting clothing donations by outside brands to be recycled is the company's next goal. Brands like For Days, Girlfriend Collective and Madewell currently run similar "recycling...
Gamification is helping companies visualize their ESG targets and operations A partnership between regenerative wool supplier ZQRX and Actual, a SimCity-like gaming platform, shows that interactive digital platforms can be used to solve challenges around environmental, social and corporate governance (ESG).
Avatar-based fit technology is coming to the online shopping experience More retailers are incorporating avatars into the online shopping experience to help shoppers determine their best fit. According to early findings, it not only helps them to buy smarter, but it also results in them staying longer on shopping pages and encourages repeat purchasing. In addition, it could alleviate the...
Fourth wave of sanctions by the US, UK and EU on Russia bring ban on luxury products With the ongoing war in Ukraine now in its fourth week of the invasion, the U.S., UK and the EU have implemented a new wave of sanctions targeting the luxury goods market, from fashion to diamonds and cars. Local designers in Ukraine are calling for continued support from the international...
Fashion doubles down on sanctions on Russia as Paris Fashion Week wraps Paris Fashion Week has long held the status of the most traditional fashion week. But this season, even the most traditional week showed signs of evolution through bold calls for support for Ukraine on and off the catwalk -- namely, through Balenciaga's runway show and charity fundraising. It also tapped...
The NFT world is offering new opportunities to traditional fashion illustrators Fashion, across fields, has gone through a digital reckoning; from supply chain tracking to fashion design, most areas are now working with a new level of digital integration. One of the oldest professions in the field is fashion illustration, which is now encompassing NFTs. In realizing that digital, one-off pieces have...