Sephora is not the only international retailer setting its sights on the U.K. Oh My Cream, the 10-year-old French beauty concept store that has 22 locations in France, opened its first store in Notting Hill, London, as well as a dedicated U.K. e-commerce site, on Sunday. A second boutique will open...

Since the start of the pandemic, 33-year old Scottish fashion brand Walker Slater has seen more interest in its sustainable fabrics from younger consumers, based on its customer surveys. To further teach Gen Zers about sustainability, it's launching a VR integration from October 12-19, available through Oculus Quest headsets in...

As holiday sales kick off earlier than in years past, retailers like Walmart, Pacsun and Bombas are preparing for the holiday season well ahead of schedule.

On Tuesday, designer Patrick McDowell's 3-year-old namesake brand launched its first sustainable made-to-order offering. Created in partnership with fibre manufacturer Tencel, it marks Tencel's first opportunity to scale its materials among the high-end fashion community, with McDowell's younger shoppers also being a draw.

Brands like P448 are aiming to establish luxury positioning through their choice retail locations. P448 most recently set up shop on the Rue du Faubourg Saint-Honoré in Paris, right next to Hermès. 

In the interest of collaboration across the supply chain, many fashion brands are working in tandem with their manufacturers to create a smoother and more sustainable product production pipeline. Adore Me, which started its own manufacturer evaluation called the Green Adore Me Manufacturer Evaluation (GAME) in 2019 realized that Sri...

As the largest search engine in the world, Google’s ecommerce changes greatly affect fashion brands who want to position themselves front and center for customer discovery. The new shopping tools including 3D products, buying guides and shoppable looks were announced Wednesday at the annual Search On event, making it easier...

Paris Fashion Week started with a bang on Monday with many fashion houses pulling out all of the stops to attract new fans. Among them are upcoming designer Victor Weinsanto and established house Balmain, which are both experimenting with NFTs to increase access to their brands. 

In advance of the shows in Milan this week, Diesel sent guests glass butt plugs in signature red boxes, while young streetwear designer brand GCDS sent out plushie aliens, an emblem of the brand, in keepsake boxes. Prada chose wearable paper coats for its menswear show, while womenswear guests received...