Glossy+ Research: From content scaling to live-selling pivots, how emerging brands are evolving their marketing playbooks Emerging brands are reshaping their marketing with customer-created content, affiliate-driven storytelling and in-house live selling, while navigating platform challenges and attribution complexity.
Glossy Podcast: American Eagle’s controversy, Vogue’s AI ad, Quince’s mega-valuation — and Ty Haney’s return This week on the Glossy podcast, we break down American Eagle’s Sydney Sweeney controversy, Vogue’s first AI Guess ad and Quince’s $4.5 billion raise, plus senior reporter Sara Spruch Feiner weighs in on Ty Haney’s Outdoor Voices comeback.
As AI changes discovery, Nyx Professional Makeup doubles down on Roblox for brand awareness Nyx Professional Makeup takes over Roblox’s Bayside High for back-to-school, tapping into Gen Z’s virtual worlds as AI reshapes beauty discovery.
Luxury Briefing: New tariffs offer relief, but headwinds remain — plus, the Lyst Index and a new influencer-creative director In this week's luxury briefing, a look at earnings from LVMH and Kering, as well as the reformatting of runway shows from their brands. Also, why TikTok educational creator Tanner Leatherstein is joining British leather bag brand Stow as creative director, and how smart glasses are winning the game.
Glossy+ Research: From TikTok to ChatGPT, fashion brand execs weigh in on the future of brand discovery Fashion brand founders share how they’re rethinking ad spend, attribution and AI shopping tools to stay ahead in a shifting digital landscape.
‘I can’t carry the store on my back’: Personal shoppers on the frontlines of luxury’s service gap Luxury shoppers are now expecting WhatsApp product curations, VIP access and trust. Personal shoppers deliver as department stores play catch-up on clienteling.
American Eagle is investing in Sydney Sweeney and the Sphere for its largest-ever fall campaign On July 23, the retailer is launching its largest fall campaign to date, led by actress Sydney Sweeney and displayed on the 580,000-square-foot Exosphere, the LED-covered exterior of the Sphere, which has quickly become a high-profile platform for brands looking to drive cultural relevance.
Luxury Briefing: Brazil’s tariff shock has luxury brands rethinking distribution A 50% tariff on Brazilian imports to the U.S., announced by President Donald Trump and set to take effect on August 1, is prompting luxury and fashion brands to make swift adjustments.
Luxury Briefing: How Ralph Lauren is benefitting from Wimbledon’s growing fashion influence In this week's Luxury Briefing, a look at the fashion brand winners of this year's Wimbledon, the designer response to the changes happening with London Fashion Week, recent moves from Marni and Galeries Lafayette, and news to know.