As designers launch accessories, demand in key customer group is slowing As luxury brands expand to accessories or footwear lines for fall 2023, the categories' ability to translate into sales is coming into question.
Milan Fashion Week Briefing: Maximilian Davis’s Ferragamo points to a more diverse future for Italian fashion Other BIPOC designers showing in Milan included Serhat Işik and Benjamin A. Huseby at Trussardi, Ibrahim Kamara at Off-White and Rhuigi Villaseñor at Bally. But is it enough to turn the tide on diversity within the Italian fashion industry? Edward Buchanan, co-founder of D&I consultancy We Are Made in Italy,...
Brands are upping their focus on occasion wear for fall 2023 During London Fashion Week, Rixo and Julien McDonald expanded their evening wear offerings, while menswear designer Willy Chavarria launched his first evening wear collection during New York Fashion Week days before. Becoming a go-to source for holiday party looks was a key driver, according to the brands.
LFW Briefing: How ChatGPT and AI are appearing on fashion week runways At London Fashion Week, technology took new forms: KWK by Kay Kwok used ChatGPT to create its catwalk playlists, and Christopher Kane used AI to design featured animal prints. What's more, digital IDs gained traction. So much for metaverse activations.
LFW Briefing: Leather dominates fall 2023 runways, as brands prioritize high margins Amid the looming recession, brands are being strategic by prioritizing leather in their fall 2023 collections. At the same time, new, more sustainable approaches to producing the material are coming to light.
LFW Briefing: BFC calls for investment and support from international fashion community Brexit and the cost of living have raised materials, production and transport prices for U.K. designers. Now, the British Fashion Council, the non-profit organization supporting London Fashion Week and British design talent, is calling for aid. Specifically, it's seeking support and investment from the government and the international fashion community to...
Pacsun launches first-ever branded ‘building tycoon’ on Roblox On Wednesday, Pacsun launched its second Roblox activation, in collaboration with metaverse developer The Gang. The building tycoon, the most popular format on Roblox, is the first ever to come from a fashion brand.
Inside the Glossy+ Executive Roundtable: Building community and navigating social platforms are top of mind for brands On February 9, Glossy hosted a member-exclusive Executive Roundtable event at Alo Yoga Sanctuary & Studio on NYC's 5th Avenue. Executives from fashion and beauty brands, retailers and agencies came together to discuss current marketing challenges and opportunities, with much talk turning to navigating social platforms and building brand communities.
Stella McCartney demonstrates how to market sustainable skin care The Stella by Stella McCartney skin-care brand launched in August 2022 with an expected proposition, considering Stella McCartney's reputation. Known as a sustainable fashion pioneer, McCartney entered the beauty industry with stringent sustainability standards, refillable packaging and a ban of more than 2,000 harmful ingredients. Now, her team is marketing...