Nearly-50-year-old footwear brand Timberland, known for its rugged boots, is on a collaboration kick, recently rolling out innovative styles with fashion brands including Pangaia and Jimmy Choo. 

On Tuesday, Paris Hilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform Genies. The move taps the proven power of celebrity to drive value for digital wearables.

Ultra-fast-fashion brand Shein has become one of the most divisive brands in fashion due to its carbon heavy production style and overall lack of sustainability credentials. Now, it's the most Googled brand in the world, beating out Zara and Nike.

Web3 design studio RTFKT, which Nike acquired last year, launched its first IRL "smart" sneaker, the Nike x RTFKT Cryptokicks, during Art Basel in Miami on December 5. The launch, however, exposed a number of issues involving RTFKT's approach and the expectations of its NFT holders. Among them were the...

Inspiring unique scents, bespoke packaging and exclusive advent calendars, holiday is a big focus for the company that pays off.

In early November, Philips Norelco, consumer division of the Philips technology conglomerate, launched a "Movember" activation promoting men's physical and mental health on Roblox. At the same time, across its social media channels, the company rolled out health advice and information from a men’s health doctor. Since the start of the...

One year since its launch onto Roblox, Forever 21 has expanded its Roblox affiliation by launching the F21 Metaverse Collection on its e-commerce site and in stores. The collection, released December 1, is the first to be inspired by its digital fashions that can be purchased on Roblox, pointing to...

Among the increasing number of companies tackling the mobile fashion game opportunity, Revolve has plans to launch a game and leverage its large female community to grow its audience. 

With more fashion activations bridging the gap between web3 and art, Art Basel Miami is fast becoming one of fashion's most important events. This year, Adidas, Prada, Timex and Balmain are sponsoring their own brand events alongside large-scale, web3-focused events. One such event, The Gateway Metropolis, is hosting web3 companies...