After amassing 24,000 new wallet owners during its first NFT drop at the Vivatech Paris conference in June, YSL Beauty is building out its loyalty program 3.0 through collectible NFTs. So far, it's released three NFT collections to test new customer behaviors around loyalty programs and CRM.

German sportswear brand Puma announced an upcoming, 10,000-strong PFP NFT project on February 10 to celebrate its 75th anniversary. The launch plays into current company objectives: It's investing in building its fashion and web3 communities, as well as broadening web3 education in-house. 

During meetings at Paris Fashion Week, executives from Ukrainian brands including Bevza, Katerina Kvit, Kachorovska and Cherishnevska said their production has somewhat normalized more than a year since Russia's initial invasion, which has decimated the country. They also pointed to a new sense of unity among them, now that they've...

A new exhibit by luxury brands Lanvin and Carita provides a roadmap for a fresh, mutually beneficial brand partnership that focuses on experiences and joint brand imagery over product. 

Web3 brands have a more native understanding of what it takes to build consumer loyalty using technology and a connected product experience. One-year-old web3 fashion brand Cult & Rain is doing this by combining an AR NFT product and an NFC tagged hoodie integrating AI design. Together, they facilitate authentication,...

As luxury brands expand to accessories or footwear lines for fall 2023, the categories' ability to translate into sales is coming into question.

Other BIPOC designers showing in Milan included Serhat Işik and Benjamin A. Huseby at Trussardi, Ibrahim Kamara at Off-White and Rhuigi Villaseñor at Bally. But is it enough to turn the tide on diversity within the Italian fashion industry? Edward Buchanan, co-founder of D&I consultancy We Are Made in Italy,...

During London Fashion Week, Rixo and Julien McDonald expanded their evening wear offerings, while menswear designer Willy Chavarria launched his first evening wear collection during New York Fashion Week days before. Becoming a go-to source for holiday party looks was a key driver, according to the brands. 

At London Fashion Week, technology took new forms: KWK by Kay Kwok used ChatGPT to create its catwalk playlists, and Christopher Kane used AI to design featured animal prints. What's more, digital IDs gained traction. So much for metaverse activations.