This week, a look at the Western-style standoff between customers and brands for the best BFCM discounts, and the ways customers are getting savvier.

Beauty brand Trio Beauty was among brands opting into TikTok Shop's BFCM campaign. It involved registering to be included in TikTok-subsidized discounts of up to 30% for beauty.

British retail sales volumes continued to fall in October, serving as another warning sign for the economy as the U.K. teeters on the brink of a recession.

According to a November study by the management consultancy Bain and the Italian luxury association Altagamma, the global luxury market is projected to reach $1.6 trillion in 2023 sales, marking an 8-10% increase from 2022. Growth is set to outpace that of the last few years, with sales surpassing pre-pandemic...

In September, 4-year-old New Zealand-based skin-care brand Emma Lewisham launched in the U.K. at multi-brand retailer SpaceNK. SpaceNK has been on a mission to expand its selection of skin-care brands from Australasia over the last couple of months as local customers are demanding more advanced sun protection in their skin-care...

Snapchat and Swiss watch manufacturer IWC Schaffhausen have partnered to create the first of its kind virtual shopping experience using Bitmoji, Snap’s customisable avatar. It comes as luxury brands see more opportunity in digital fashion through Snap and Meta. 

This year, brands are using Black Friday to test new retail and marketing strategies. With even massive companies like Walmart expecting more cautious consumer spending this holiday season, more brands are seeing the shopping event as being less about offering deals and more about being a tool for customer acquisition...

Matt Cleary leads the enterprise retail sector at TikTok, focusing on ad solutions and partnerships between brands and the platform. The brands range from mass to luxury and include those under the Richemont umbrella which have grown their presence on TikTok in the last year.

The fur-free movement may have started in the ’90s with brands like Calvin Klein, but it is still far from over. As the director of fashion policy at animal rights company The Humane Society of the United States since 2019, P.J. Smith has been at the forefront of its ongoing...