Puma is pushing further into web3 and fashion German sportswear brand Puma announced an upcoming, 10,000-strong PFP NFT project on February 10 to celebrate its 75th anniversary. The launch plays into current company objectives: It's investing in building its fashion and web3 communities, as well as broadening web3 education in-house.
PFW Briefing: Post-war, Ukraine has potential as European hub for high-end fashion production During meetings at Paris Fashion Week, executives from Ukrainian brands including Bevza, Katerina Kvit, Kachorovska and Cherishnevska said their production has somewhat normalized more than a year since Russia's initial invasion, which has decimated the country. They also pointed to a new sense of unity among them, now that they've...
PFW Briefing: Lanvin digs into archives for partnership with beauty brand Carita A new exhibit by luxury brands Lanvin and Carita provides a roadmap for a fresh, mutually beneficial brand partnership that focuses on experiences and joint brand imagery over product.
How web3’s connected fashion products drive brand loyalty Web3 brands have a more native understanding of what it takes to build consumer loyalty using technology and a connected product experience. One-year-old web3 fashion brand Cult & Rain is doing this by combining an AR NFT product and an NFC tagged hoodie integrating AI design. Together, they facilitate authentication,...
As designers launch accessories, demand in key customer group is slowing As luxury brands expand to accessories or footwear lines for fall 2023, the categories' ability to translate into sales is coming into question.
Milan Fashion Week Briefing: Maximilian Davis’s Ferragamo points to a more diverse future for Italian fashion Other BIPOC designers showing in Milan included Serhat Işik and Benjamin A. Huseby at Trussardi, Ibrahim Kamara at Off-White and Rhuigi Villaseñor at Bally. But is it enough to turn the tide on diversity within the Italian fashion industry? Edward Buchanan, co-founder of D&I consultancy We Are Made in Italy,...
Brands are upping their focus on occasion wear for fall 2023 During London Fashion Week, Rixo and Julien McDonald expanded their evening wear offerings, while menswear designer Willy Chavarria launched his first evening wear collection during New York Fashion Week days before. Becoming a go-to source for holiday party looks was a key driver, according to the brands.
LFW Briefing: How ChatGPT and AI are appearing on fashion week runways At London Fashion Week, technology took new forms: KWK by Kay Kwok used ChatGPT to create its catwalk playlists, and Christopher Kane used AI to design featured animal prints. What's more, digital IDs gained traction. So much for metaverse activations.
LFW Briefing: Leather dominates fall 2023 runways, as brands prioritize high margins Amid the looming recession, brands are being strategic by prioritizing leather in their fall 2023 collections. At the same time, new, more sustainable approaches to producing the material are coming to light.