Exclusive: Digital fashion brand Play! Pop! Go! launches first physical collection Play! Pop! Go! aims to be a more playful and immersive fashion brand and gaming world than what already exists.
Exclusive: Coty launches employee-focused metaverse space Coty Campus Built as a gamified training place for its workforce, the Coty Campus is a first-of-its-kind experience for a beauty company. Launching in the fall, it's intended to transform relationship-building and collaboration among Coty's 11,000 global staff members.
Farfetch is making a case for luxury virtual try-on Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather...
Sephora launches national take-back program Beauty (Re)purposed With its first nationwide empties program, dubbed Beauty (Re)Purposed, Sephora is hoping to reduce the amount of hard-to-recycle packaging waste going to landfill.
‘As a retailer, we’re in the entertainment industry’: Why American Eagle launched resale with an AR store Gen Z is set to account for nearly two-thirds of secondhand purchases in the next five years, according to the April 2023 report from resale company ThredUp. American Eagle is trying to facilitate accessible resale shopping for this customer by selling secondhand products through a Snap AR store. Previous AR stores...
10 years in: How Sézane built a growing business on Parisian style As Parisian cool-girl brand Sézane celebrates 10 years on the market, founder Morgane Sézalory discusses how it's changed over the years and what it's doing to continue its success and expansion in the U.S. market.
Exclusive: Metaverse Beauty Week is coming Set to take place from June 12-16, the immersive virtual beauty festival will run across immersive platforms Spatial, Roblox and Decentraland under the same banner of interoperability as this year’s Metaverse Fashion Week. The Week will also include global physical brand events.
De-influencing and humor: How Cuyana drove engagement with an April Fool’s campaign Thirteen-year-old accessories brand Cuyana launched, Made With Air, labeled as "the world’s first true zero-impact collection," on April 1. Its announcement led to the brand's social accounts seeing a 130% increase in content interaction and an over 100% increase in accounts engaged, compared to its other campaign activations.
How Wolf & Badger is winning the sustainable retailer race Sustainability-focused multi-brand retailer Wolf & Badger is on track to hit $100 million in sales this year through a focus on in-store brand activations, a marketplace model and a growing TikTok presence.