Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.
Luxury Briefing: At 10, Nadine Merabi bets on bridal-adjacent whitewear and disciplined growth In this week’s Luxury Briefing, why Nadine Merabi is doubling down on bridal-adjacent whitewear as it approaches $50 million in annual revenue, how FWRD is investing through the luxury slowdown with Rosie Huntington-Whiteley’s fashion director appointment, and why protein-based biomaterials are gaining traction with luxury brands.
How Aerie turned pajamas into an all-day, year-round business Sleepwear has emerged as one of Aerie’s most meaningful growth drivers as the broader apparel market remains uneven. Aerie significantly outperformed AEO brands, delivering 11% comparable sales growth, with its leadership team repeatedly pointing to sleep as a standout, year-round growth category.
Why brands are still showing up on Roblox Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
Inside Kendra Scott’s feel-good holiday strategy Kendra Scott’s 2025 holiday campaign blends emotional storytelling, experiential activations and new category buzz to deepen loyalty and support the brand’s broader growth strategy heading into 2026.
Luxury Briefing: Why the next hero bags aren’t coming from luxury’s mega houses In this week’s Luxury Briefing, why the next generation of hero bags is being engineered by independents like Janessa Leoné and Métier. Plus, why Charlie Smith jumped from Loewe to the tech company Nothing, and what to expect from ShopMy’s new magazine. In News to Know, retail updates, executive moves...
How Marimekko aims to strengthen customers’ loyalty with its new app Marimekko’s launch of its first mobile app on December 10 arrives at a moment when fashion brands are rapidly building their own closed digital ecosystems — but the company is taking a distinctly different path from the rest of the industry. It was designed to showcase the 70-year-old brand's print archives...
With search and social visibility shrinking, Aritzia’s 1 million app downloads signal a pivot 2025 saw a boom in fashion apps as brands chased control and data. Aritzia’s 1 million-download app exemplifies the industry’s mobile pivot.
Luxury Briefing: Inside Hugo Boss’s plans to reset in 2026 In this week’s Luxury Briefing, Hugo Boss’s revenue decline raises questions about the fate of mid-premium brands in a K-shaped economy.