Recently relaunched Von Dutch is getting a boost from Charli XCX Von Dutch, the iconic Y2K brand known for its trucker hats and tees, is making a slow comeback aided by music artist Charli XCX and her viral song "Von Dutch."
Michelle Phan on transitioning from influencer to entrepreneur: ‘Trust your instincts and learn from failure’ Michelle Phan, the pioneering beauty influencer and founder of Em Cosmetics, has been instrumental in popularizing makeup tutorials on YouTube where she has 8.6 million followers. And she's leveraged her deep understanding of digital media to create a successful cosmetics brand.
Luxury Briefing: Brunello Cucinelli’s new AI site amasses over 10,000 daily queries This week, a look at the new Brunello Cucinelli AI site, plus a breakdown of Prada's earnings.
Rothy’s CMO Jamie Gersch on opening 6 stores in 3 months When it comes to sustainable innovation in the fashion industry, Jamie Gersch is leading the charge as the Chief Marketing Officer of Rothy's, the San Francisco-based footwear brand renowned for its eco-friendly practices. With a rich background in retail, including her tenure at Old Navy and Gap, Jamie brought a...
How fashion brands can safeguard from tech outages like CrowdStrike’s On July 18, cybersecurity company CrowdStrike experienced a technology outage that caused widespread disruption globally. The outage affected millions of Windows users, including banks, financial institutions and other businesses. Although the impact on the fashion sector was small, some brands were included in the mix, like Canadian footwear brand Aldo,...
The next creative director at Tom Ford: Another man in fashion’s top role? During Ermenegildo Zegna Group's second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for Tom Ford. "The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop...
American Eagle launches back-to-school campaign with Coco Gauff On Thursday, American Eagle Outfitters launched the "Live Your Life" back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.
LVMH and Kering defend marketing investments as profits slump Advertising and promotions were key topics on this week's luxury earnings calls. For its part, LVMH's spending exceeded 2019 numbers for the same period and increased slightly year-over-year. When asked about the company's marketing investments, CFO Jean-Jacques Guiony said they had been worth it.
Mango CFO Margarita Salvans on the brand’s collaboration strategy and retail rollout On July 15, Mango, one of Europe’s leading fashion groups, reported over Є1.54 billion ($1.68 billion) in revenue for the first half of 2024, marking a 6.3% increase year-over-year. Strategic collaborations, a focus on quality and aggressive expansion have driven this success, according to the company's Margarita Salvans.