Between creating and running luxury footwear brand Brother Vellies in 2013 and nonprofit organization Fifteen Percent Pledge in 2020, Aurora James has grown to become a trusted voice in fashion. But that hasn't come with the constant challenge of balancing it all.

There are a few contributors to the meteoric rise of blush, including buzzy product drops this year from Hailey Beiber's Rhode and clean beauty brand Saie. Of course, there is also the blush hype across social media tutorials and makeup lovers' infatuation with perfecting current beauty looks.

Schwarzkopf Professional, a hair-care brand globally known for its professional color offerings, is one of the latest beauty players to enter the athlete partnership space. In July, the brand announced a partnership with multiple athletes for the relaunch of its Igora Vibrance Demi-Permanent Color, which rolls out in all Schwarzkopf Professional retailers...

With the hair-care category claiming an increasingly larger stake in the beauty industry, many brands and retailers are seizing the moment, launching products and partnering with public figures to roll out collections. One such retailer capitalizing on the growing trend is Target. According to the brand, it has steadily gained...

This summer, Beauty Pop will highlight brands using strategic influencer partnerships, buzzy product drops and community engagement to effectively resonate with consumers. Featured brands will include Ardell Beauty, Bondi Sands, Fenty, Grown Alchemist, Myavana and K18.

With Amazon expected to become the largest beauty retailer, with one report estimating it will take up 14.5% of the market share by 2025, many beauty brands are starting to launch storefronts on the online marketplace. This year alone, Clinique, Kiehl’s and Too Faced have all launched on Amazon. And...

Since launching the sustainability-focused fashion brand Christy Dawn in 2014, co-founders and partners Aras and Christy Dawn Baskauskas have prioritized intentionality and ethical practices. Now, the brand is in expansion mode.

In February, when Gap released its Linen Moves campaign video featuring South African pop star Tyla and British band Jungle, it nearly broke the internet. “Gap is iconic already; it has a DNA people are familiar with,” Leung said. “So, [this campaign] wasn’t about recreating [those codes]; instead, it was about...

If you’re wondering why you’ve seen Timberland everywhere in the last year, you can thank Maisie Willoughby, the brand’s chief marketing officer since October 2023. “I would describe myself as a non-traditional CMO. What used to be solely about metrics, data and sales has completely evolved,” Willoughby told Glossy.