Founder Jordan Samuel on launching less products Jordan Samuel, a former ballet dancer, launched his eponymous brand in 2013, with just two products. He has grown, since then, but remained small, which he calls, a "badge of honor." The brand is beloved by leading skin care influencers like Caroline Hirons. It is primarily DTC but is carried...
Exclusive: Dove’s Super Bowl ad focuses on keeping girls in sports For the second consecutive year, Dove is showing up at the Super Bowl, in support of its Body Confident Sport campaign. The over-50-year-old brand will air a 30-second spot on Sunday night designed to address the fact that almost half of girls drop out of sports before they reach age...
Glossy Pop Newsletter: Inside Make Up For Ever’s play for Gen Z and Gen Alpha On Monday, The Lipstick Lesbians introduced their followers to Make Up For Ever's new franchise, Super Boost. Though The Lipstick Lesbians are neither Gen Z nor Gen Alpha, Super Boost is Make Up For Ever's first bid to specifically attract these consumer demographics.
Amanda Kloots on Proper, her new supplements brand in partnership with The Center Earlier this month, Amanda Kloots launched Proper, a wellness brand that debuted with five powder supplements. It is the seventh brand to launch in partnership with Ben Bennett's incubator, The Center — its other brands include Naturium, which exited to E.l.f. Beauty at the end of 2023.
Bliss taps comedian Iliza Shlesinger in move away from Gen Z and Alpha customers Bliss was acquired by AS Beauty Group, parent company to Laura Geller, CoverFX, Julep Beauty and Mally Beauty, in January of 2023. Since then, its new owners have been working to shift focus to an older core customer. Its previous owner, L Catterton, had focused heavily on Gen Z and...
Newly launched Erly aims to provide safe beauty options for Sephora teens, Gen Z and beyond In creating its debut collection, Erly, which launched on Tuesday with seven SKUs, Jamie Chandlee and Dr. Hallie McDonald, a board-certified dermatologist, were inspired by their 11- and 10-year-old daughters, respectively. In fact, they combined their daughters' names, Emerson and Lyle, to create the brand's name. But, while their pre-teen...
Hailey Bieber on Rhode’s expanding lip empire Hailey Bieber has been teasing her next launch for months now — which, officially, is dubbed the Peptide Lip Shape ($25).
Glossy Pop Newsletter: In 2025, Sephora goes big on K-Beauty — again K-beauty is having a moment, again. And in the coming months, it's set to go from all over your TikTok FYP to the shelves of your nearest Sephora. In February, two new K-beauty brands will hit the retailer's shelves, and, according to Brooke Banwart, svp of skin-care merchandising, Sephora will...
Exclusive: Rare Beauty expands its bestselling Soft Pinch franchise — and launches first creator campaign For many, Rare Beauty is synonymous with its bestselling Soft Pinch Liquid Blush ($25), easily recognizable by its gold, rounded top. Now, Rare Beauty is gearing up to make a substantial addition to the famous franchise with Tuesday's announcement of the new Soft Pinch Liquid Contour ($28), available in seven...