CCO Nicole Tapscott on the success of Knix’s ‘Sport Your Period’ campaign, starring Megan Rapinoe Knix, the intimates brand best known for period underwear, tapped former Olympic soccer player Megan Rapinoe to talk about female athletes and periods. The campaign saw 300 million impressions in earned media coverage and a 238% increase in searches for Knix, with both metrics supporting the brand's goals for the campaign.
How Maëlys is winning on TikTok Shop Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the...
Glossy Pop Newsletter: At NYFW, Noyz gives the stage to its fans — and a first look at its new hero scent Over the past of couple years "community" has become a buzzword. Still, it's easy to forget that it really is important — not just for sales, but also for a brand's reputation. "You can buy impressions and you can buy reach, but engagement really shows the true value of a brand,"...
Lessons on influence from Glossy Pop NYC: ‘Be a creator first, founder second’ On Friday, 500 guests joined Glossy Pop at New York City's FIT, where they heard from top influencers including Mikayla Nogueira, Stephanie Valentine (aka Glamzilla), Sarah Palmyra and Darcei Giles. Nogueira spoke about the transition from top creator to founder. Later, Valentine, Palmyra and Giles spoke about staying true to...
Glossy Pop Newsletter: With Sincerely Yours, Sephora officially targets Gen Alpha Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.
Glossy Pop Newsletter: From American Eagle to E.l.f., brands prove social media is changing the advertising machine TikTok has turned ad campaigns into cultural events, subject to instant parody, politicization and backlash. An ad is no longer a one-way communication from brand-to-customer — it's open-source content, essentially co-authored in real time by millions of viewers with an iPhone and an opinion. For brands, this means every campaign...
Jessie Pegula and Cameron Brink headline Gorjana’s new Sports Club ambassador program In 2023, women’s tennis star Jessie Pegula slid into jewelry brand Gorjana's DMs, expressing interest in working with the brand. Though it had never worked with an athlete before, the brand's team saw an exciting opportunity.
Glossy Pop Newsletter: Smashbox aims to reclaim relevance by refocusing on its OG products In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today,...
Glossy Pop Newsletter: Glow Recipe leans into ‘leak’ marketing for its new launch Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I accidentally get sent an unreleased Glow Recipe product?!?" Since then, leaks in beauty have become somewhat of a thing.