Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Glossy Pop Newsletter: With Sincerely Yours, Sephora officially targets Gen Alpha Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.
Glossy Pop Newsletter: From American Eagle to E.l.f., brands prove social media is changing the advertising machine TikTok has turned ad campaigns into cultural events, subject to instant parody, politicization and backlash. An ad is no longer a one-way communication from brand-to-customer — it's open-source content, essentially co-authored in real time by millions of viewers with an iPhone and an opinion. For brands, this means every campaign...
Jessie Pegula and Cameron Brink headline Gorjana’s new Sports Club ambassador program In 2023, women’s tennis star Jessie Pegula slid into jewelry brand Gorjana's DMs, expressing interest in working with the brand. Though it had never worked with an athlete before, the brand's team saw an exciting opportunity.
Glossy Pop Newsletter: Smashbox aims to reclaim relevance by refocusing on its OG products In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today,...
Glossy Pop Newsletter: Glow Recipe leans into ‘leak’ marketing for its new launch Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I accidentally get sent an unreleased Glow Recipe product?!?" Since then, leaks in beauty have become somewhat of a thing.
Plastic surgeon Dr. Thomas Sterry on Kylie Jenner’s boob job, the viral Guadalajara Facelift and plastic surgery’s image shift It's been a big couple of months for plastic surgery in the spotlight. The general public has always known that celebrities get plastic surgery — but 2025 has seemed to open a chamber of secrets when it comes to just what they're doing and who they're trusting to make these...
Glossy Pop Newsletter: This summer, beauty boards the Hampton Jitney Every day of every weekend during the summer, the famed Hampton Jitney sends anywhere between 50-100 buses to the Hamptons. And if you're an extra lucky passenger, in addition to getting a summer weekend in one of the East Coast's most desirable seasonal destinations, you may find a full-size Goop...
An insider’s guide to K-beauty’s US renaissance, plus industry news On this week's episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews Sara Spruch-Feiner about her recent reporting on the return of K-beauty, diving into what's fueling K-beauty's renewed popularity, what trending ingredients are capturing attention and how affordability continues to play a key role in the category’s appeal.
Sex is in for summer: How Neutrogena got in on #SteamyBookTok with its latest launch To launch its new Vitamin C serum, Neutrogena did something unexpected for the 94-year-old brand: It tapped 31-year-old Serena Kerrigan, social media's self-proclaimed "Queen of Confidence," to pen two steamy stories for a mini book called "Bank Your Glow." They're now available on Wattpad, the free online platform for sharing...